Launch sale — 25% off: $104.25 instead of $139. Get it before it ends

← Blog

Choosing a typeface for a novel

Nearly every novel you have read was set in one of about a dozen typefaces, and the reasons have little to do with beauty. What separates a text face from a display face is how it behaves at 11 point, 300 times a page.

The Nueel team9 min read

Pick up ten novels from ten publishers. They will be set in perhaps six different typefaces between them, and you would struggle to tell which is which without looking closely.

This is not a lack of imagination. A text face is a piece of engineering that has to work at 11 point, three hundred times a page, for eleven hours, without the reader noticing it exists. The field of faces that do that well is genuinely small.

What a text face has to survive

Most typefaces are never asked to do this job. A face on a poster is read once, at size, with attention. A face in a novel is read for hours, at a size where its details are nearly invisible, by someone who must not be made aware of it.

That imposes requirements that have nothing to do with how a face looks in a specimen:

  • Even colour. Set a page and squint. It should be an even grey field, without dark patches or holes. This is mostly spacing rather than letterforms, and it is where display faces fail first.
  • Sturdy at small sizes. Fine hairlines that look elegant at 48 point disappear at 11, especially on uncoated paper where ink spreads.
  • Unambiguous letters. The lower-case l, the capital I and the numeral 1 have to be distinguishable in running text without being decorative about it.
  • A real italic. A true italic is a separate design with different letterforms, not the roman sloped. In a novel, the italic carries emphasis, titles and interior thought, and a mechanical slant looks exactly like what it is.
  • Old-style figures. Numerals with ascenders and descenders that sit in the line rather than standing above it. Lining figures in a novel read as though the page has been interrupted.

The test of a text face is not whether it is beautiful on a specimen sheet. It is whether you can read four hundred pages of it and describe nothing about it afterwards.

The usual suspects, and what they signal

Most literary fiction in English is set in a handful of faces, and they carry different registers.

Garamond — the default of literary fiction. Light, open, with a small x-height that makes it look smaller than its point size, so it usually needs setting a size larger than you expect. Sets long and elegantly.

Caslon — sturdier and more workmanlike, with an irregularity that reads as warmth. The old printer’s rule was “when in doubt, use Caslon”, and it is still not bad advice.

Bembo — the most classically bookish of them, based on a 1495 roman. Beautiful, and unforgiving: its hairlines are fine enough that cheap paper and print-on-demand can flatten them.

Sabon — designed specifically to be economical and to look identical across different setting methods. Enormously common in trade publishing precisely because it is dependable rather than distinctive.

Minion — a contemporary face with an exceptionally complete family, including several optical sizes. Ships with Adobe software, which is why it is everywhere, and it deserves to be.

Janson and Baskerville — higher contrast, slightly crisper, a little more formal. Baskerville in particular reads as considered and slightly cool.

The point size is not the number that matters

Body text usually sits between 10 and 12 point, but that number tells you very little on its own, because typefaces differ substantially in how large they appear at the same nominal size. Garamond at 12 point looks smaller than Minion at 11.

The number that matters is the measure: how many characters fit on a line. The conventional target is 60 to 70 characters including spaces.

Too long, and the eye loses its place returning to the start of the next line. Too short, and the rhythm breaks into fragments and hyphenation gets ugly. Set the size that produces a sensible measure at your trim size and margins, then check what the number turned out to be, rather than choosing the size first and accepting whatever measure results.

Licensing is the part that goes wrong

A font is software, and it is licensed rather than bought. The licence covers particular uses.

A desktop licence normally lets you set a book and export a print PDF. Embedding in an EPUB is a separate permission, frequently sold separately and sometimes excluded outright. Subscription services complicate this further: what a subscription covers while you are subscribed is not necessarily what it covers after you stop, and a published book outlives a subscription.

This is the aspect of book production most often breached by accident, because nothing stops you. The file works, the book prints, and the problem surfaces later or never.

Open-licence faces sidestep it. The open revivals of Garamond and Baskerville are genuinely usable, and both are what several of Nueel’s own presets are built on. What they more often lack is depth: small capitals, old-style figures, a true italic, the kerning refinement that only shows across a whole book.

A shorter answer

If you want the decision made: use a Garamond for literary fiction, a Caslon for historical, and Minion for anything where you are unsure. Set it to produce 60–70 characters per line. Buy the licence that covers both print and ebook.

Then stop thinking about it, because the reader will not be thinking about it either — and that is the entire objective.

Common questions

What is the best typeface for a novel?
There is no single best one, but the field is much narrower than it looks. Garamond, Caslon, Bembo, Sabon, Minion, Janson and Baskerville set most of the literary fiction published in English, and a novel set in any of them will look like a novel. The choice among them is a matter of register rather than quality.
Why do books use serif typefaces?
Convention and calibration more than proven legibility. The reading research is less conclusive than typographers once claimed. What is true is that the serif text faces have been refined over centuries specifically for long passages at small sizes, so their proportions, spacing and stroke contrast are tuned for exactly that job, while most sans faces were designed for signage and interfaces.
Can I use Times New Roman for my book?
You can, and it will be legible. It was drawn for the narrow columns of a 1930s newspaper, so it is condensed and economical rather than generous, and it carries strong associations with manuscripts and school essays rather than with published books. Those associations are the real argument against it.
What size should body text be in a printed book?
Usually between 10 and 12 point, but the number alone means little because typefaces differ in how large they appear at the same size. What matters is the resulting line length, and the conventional target is 60 to 70 characters per line including spaces. Set the size that produces that measure at your trim size and margins.
Do I need to license a typeface for print?
You need a licence that covers what you are doing. A desktop licence usually covers setting a book and producing a print PDF. Embedding a font in an EPUB is a different permission, often sold separately or excluded entirely, and font licences are the part of book production most often breached by accident.
Are free fonts good enough for a book?
Some are excellent. The open revivals of Garamond and Baskerville are genuinely usable, and both are what several of Nueel's own presets are built on. What free faces more often lack is the depth of a full family: small capitals, old-style figures, a true italic rather than a slanted roman, and the kerning refinement that shows at scale.

Nueel is a web app that turns a finished manuscript into a typeset book, in your browser: import your Word file, choose a design, export a print-ready PDF and an EPUB.See how it works.